I'm Sam Harrons, a UK-based creative director, photographer and filmmaker. I help brands in hospitality, lifestyle and design tell better stories — through campaigns, city guides, editorial content and the kind of visual work that people actually want to spend time with.

I've spent 15 years building things from the ground up. In my twenties, I founded platforms, launched brands, published books and produced projects that taught me how to hold a vision and see it through. That instinct still runs through everything — I'm as comfortable behind a camera as I am shaping a concept or assembling the right team.

Most recently, I created Compendia, an editorial platform producing cinematic city guides and brand-partnership content with hotels across the UK and Europe. Clients and collaborators include Aesop, Fujifilm, Bellroy, The Hoxton, 25hours Hotel, Inhabit Hotels and Naturalmat.

I'm also developing work in product and spatial design — designing objects and environments rooted in wellness, biophilic thinking and the idea that good design should make daily life better. My debut exhibition, Here Comes the Sun, explored that principle through mycelium sculpture, curated homeware and multi-sensory space design.

Available for creative direction, photography, film and concept-led collaborations.