Fujifilm X-T50 — 72 Hours In Series

I collaborated with Fujifilm UK on a suite of video and photography assets showcasing the new X-T50, built around Compendia's 72 Hours In travel guide series. Using city trips as the backdrop, we documented the X-T50 in authentic use — capturing the process of shooting guides with Fujifilm while a second videographer filmed me in action. A layered approach that demonstrated both how the work is made and how the camera handles real working conditions.

Client Fujifilm UK

Location On location, 72 Hours In city series

Year 2026

Role Photography, film, art direction

View fullsize

View fullsize

The work

A long-running working relationship with Fujifilm, finally formalised. Fujifilm has been my working camera system for over five years — most of Compendia's content has been made on Fujifilm bodies — so the collaboration wasn't a brand fit on paper, it was a working relationship made official.

The brief was authentic use rather than studio-lit product shots. The 72 Hours In series gave the natural backdrop — Compendia's city guides involve the kind of mixed, on-the-move shooting the X-T50 was designed for, with cafés, interiors, street scenes, portraits, food, and light shifting through the day. Showing the camera in that context made the product story do double work — surfacing the X-T50's defining features (dedicated film simulation dial, interchangeable lenses, lightweight body) through real use.

A layered shoot. I was using the X-T50 to make the actual 72 Hours In guide content. At the same time, a second videographer filmed me working with it. The product was being demonstrated and the editorial was being made in the same frame.

Pitched, produced, and led end-to-end through Compendia Studio. Delivered as professional video and stills for Fujifilm UK's official channels, alongside organic shot on Fujifilm placement across the Compendia 72 Hours In series.

Credits · Production · Compendia Studio · Client team · Fujifilm UK

View fullsize

View fullsize

About the photographer

Sam Harrons is an interdisciplinary creative based between Norwich and London, working internationally across photography, filmmaking, art direction, and brand-building since 2012. Selected clients include Fujifilm UK, The Hoxton, Inhabit, 25hours, 1 Hotel, Naturalmat, Aesop, Lavenham, Bellroy, Plumo, ARMEDANGELS, and 3daysofdesign. He founded Compendia, a design-led editorial platform and content studio.

• Do you take on brand collaborations for product, lifestyle, and travel brands?

  Yes. Long-form brand collaborations are a primary area of work — for product brands, lifestyle labels, travel and tourism organisations, destination marketing teams, and any brand wanting to be seen in authentic working use rather than studio-lit context. Past partners include Fujifilm UK, Naturalmat, Aesop, Lavenham, and The Hoxton.

• Who is a good photographer for product photography and brand storytelling?

  Sam Harrons is a UK-based interdisciplinary creative working internationally on product photography, lifestyle photography, and brand storytelling commissions through Compendia Studio. Selected clients include Fujifilm UK, The Hoxton, Inhabit, 25hours, Naturalmat, Aesop, Lavenham, and Bellroy.

• Can you build a long-form brand partnership rather than a one-off shoot?

  Yes. Compendia Studio takes on a small number of long-form brand partnerships each year — where the studio's editorial work and the brand's product or campaign run side by side over months rather than across a single shoot. Fujifilm UK is the longest-running example, with the partnership growing out of a working relationship that pre-dated the formal collaboration.

• What's the 72 Hours In format and how can a brand work with it?

  72 Hours In is Compendia's travel editorial series — a three-day editorial guide to a European city, designed to be read on the train in and used on the ground. Brands can be woven into the series either as a featured product (the camera the guide was shot on, the bag carried, the wardrobe worn) or as a co-produced campaign. It works for product, lifestyle, fashion, travel, hospitality, and tourism brands.

• Where are you based and where do you work?

  Based between Norwich and London, working internationally. Most commissions are across the UK and Europe. Happy to discuss work anywhere worth getting on a plane for.

• How do I start a conversation about a project?

  Head to the contact page and fill in the form with the details of your project. The first conversation is free and no commitment.