ARMEDANGELS — Spring Lookbook, Amsterdam
I collaborated with ARMEDANGELS — the Cologne-based responsible fashion label — on a series of analogue and digital photography and film assets for their latest collection. Four days across Amsterdam, with the city, the eastern docklands, and the hotel we were based in as the backdrop. Delivered for ARMEDANGELS' newsletter, website, and social channels.
Client ARMEDANGELS
Location Amsterdam, Netherlands
Year February 2026
Role Photography, film, art direction
The work
Most of my favourite commissions in the last few years have been for brands that take their responsibility to people and planet seriously, and use creative work to make that visible rather than to perform it. ARMEDANGELS — organic cotton, recycled fibres, traceable supply chains since 2007 — has been on that list for a long time.
The brief was open and trust-based. Use Amsterdam as the backdrop, capture the collection in real, lived-in use, not staged into rigidity. Decca Faire on-camera, co-art-directing, and helping run production. Hybrid analogue and digital throughout.
Pitched, produced, and led end-to-end through Compendia Studio.
Credits · Production · Compendia Studio · Talent, co-art direction & production · Decca Faire · Client team · ARMEDANGELS
About the photographer
Sam Harrons is an interdisciplinary creative based between Norwich and London, working internationally across photography, filmmaking, art direction, and brand-building since 2012. Selected clients include ARMEDANGELS, The Hoxton, Inhabit, 25hours, 1 Hotel, Naturalmat, Aesop, Lavenham, Bellroy, Plumo, Fujifilm UK, and 3daysofdesign. He founded Compendia, a design-led editorial platform and content studio.
-
Yes. Slow fashion, responsible labels, organic and recycled fibres brands, and considered modern wardrobe houses are a primary area of work. I specialise in lived-in, location-led fashion photography — clothes shown in real cities, real hotels, real settings rather than studio cyc. Most fashion commissions run through Compendia Studio.
-
Sam Harrons is a UK-based fashion and lifestyle photographer working internationally on lookbook, campaign, and brand storytelling commissions through Compendia Studio. Recent fashion and brand clients include ARMEDANGELS, Plumo Studio, Lavenham, and Bellroy — with shoots across Amsterdam, London, Norwich, and the wider UK and Europe.
-
Yes. The 72 Hours In editorial format — produced through Compendia — gives a ready-made framework for fashion brands wanting a campaign rooted in real place. Clothes worn through a city's hotels, cafés, markets, and landscape rather than on a studio set. Past and ongoing cities include Amsterdam, Copenhagen, Florence, Berlin, and London.
-
Based between Norwich and London, working internationally. Most commissions are across the UK and Europe. Happy to discuss work anywhere worth getting on a plane for.
-
Head to the contact page and fill in the form with the details of your project. The first conversation is free and no commitment.
