I'd love to write the cool, low-key bio that lets the work do the talking, but I came at this the long way round — so a bit of context is probably useful.

Most of my work sits at the intersection of photography, film and art direction — for hotel groups, design houses and brands building something considered. Recent commissions include The Hoxton, 25hours, 1 Hotel, Inhabit, Naturalmat, Aesop, Lavenham, Bellroy, Plumo, Tala, Fujifilm UK, ARMEDANGELS, TAKT Copenhagen and 3daysofdesign.

Alongside that, I run Compendia, a design-led editorial platform producing cinematic city guides and long-form brand partnership content with hotels and design houses across the UK and Europe.

I'm most useful at the start of a project, when there's still room to shape what it becomes. I didn't come to this work through art school. I came at it sideways, through fifteen years of grassroots, self-initiated projects, founding platforms, launching brands, painting murals, opening cafés. I think like a founder when I photograph for one.

Drawn to design-led brands and people doing meaningful work, businesses making the world a slightly better place, and using creative work to tell those stories well rather than to perform them.

Alongside the commercial work, my art practice lives at Samu Studio.