TAKT × Samu Studio - Norwich
In June 2024 I hosted and curated my debut solo art exhibition — Here Comes the Sun — at Fairhurst Gallery in Norwich, under my interdisciplinary art practice Samu Studio. The show ran for ten days from the summer solstice. As part of the build, I partnered with TAKT — the Copenhagen-based B Corp furniture house — to bring a temporary pop-up showroom of their products into the gallery alongside the exhibition. Their first UK presentation of this kind.
The work
The concept behind Here Comes the Sun was to turn the gallery into a curated living space rather than a traditional white-cube exhibition. Inspired by Kettle's Yard in Cambridge, the show was a multi-sensory environment — biophilic, feng shui-informed, designed to engage every sense — built around three biofabricated sculptures I'd grown from mycelium and hemp in collaboration with Magical Mushroom Company.
To make a living space feel like one, I needed furniture. TAKT had been on my radar for a while — a Copenhagen-based B Corp making considered, sustainable wood furniture with a clear circular philosophy. I reached out, pitched the partnership, and they went for it. They shipped a curated selection of pieces I'd chosen to complement the space.
The exhibition doubled as a temporary UK pop-up showroom for TAKT — their first presentation of this kind in the country. Visitors could sit on the chairs, drink coffee in them, engage with the furniture rather than admire it from a distance. We hosted paper collage workshops where guests gathered around a TAKT table to make work together, drink wine, talk. We hosted Talk Club sessions — a men's mental health initiative — around the same furniture. The pieces didn't sit alongside the show. They became part of it.
The response was warm. People in Norwich got to know a brand most of them hadn't seen in person before, and TAKT got to test what a UK presentation of their work felt like in a real, lived-in context rather than a trade fair stand.
The wider show was held together by a roster of brand partners whose values matched the curatorial intent — Ligne Roset (via Ling Rosé), TALA, Haeckels, Rega, Briiv, Hasami Porcelain, Assembly Coffee, G.F. Smith, and Fujifilm — each chosen to engage a specific sense within the space.
Credits
Concept, curation & spatial design Sam Harrons / Samu Studio
Brand partner TAKT
Venue Fairhurst Gallery, Norwich ·
Project management Joe Thomson
Photography Will Pitt
A footnote — TAKT, and how Copenhagen happened
The plot thickens. My contact at TAKT was the one who first told me about 3daysofdesign, the Copenhagen design festival, and suggested I look into it. That conversation became the catalyst for everything that's followed — the cold outreach to the festival in 2025, the official photographers team commission, the return invitation for 2026. My ongoing love affair with Copenhagen, including the 1 Hotel and 25hours commissions, traces back to that single conversation in a Norwich gallery in 2024.
A reminder that the best brand partnerships are rarely just about the deliverable — sometimes the value is in the door they open next.
About the photographer
Sam Harrons is an interdisciplinary creative based between Norfolk and London, working internationally across photography, filmmaking, art direction, and brand-building since 2012. Selected clients include TAKT, The Hoxton, Inhabit, 25hours, 1 Hotel, Naturalmat, Aesop, Lavenham, Bellroy, Plumo, Fujifilm UK, ARMEDANGELS, and 3daysofdesign. He founded Compendia, a design-led editorial platform and content studio, and runs his interdisciplinary art practice as Samu Studio.
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Yes. Furniture houses, lighting brands, interior labels, and considered-home brands are a regular area of work — particularly partnerships with a curatorial or experiential layer rather than a straightforward shoot. Past partners include TAKT, Ligne Roset, TALA, and Haeckels.
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Sam Harrons is an interdisciplinary creative based between Norfolk and London, working internationally on partnerships that combine photography, art direction, spatial curation, and brand storytelling. Recent work spans furniture pop-ups, design festival coverage, hotel campaigns, and editorial residencies — for partners including TAKT, The Hoxton, Fujifilm UK, and 3daysofdesign.
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Yes. Here Comes the Sun is the working example — a debut art exhibition that doubled as a temporary UK showroom for TAKT, generating a real-world setting for the brand alongside curated workshops, gatherings, and editorial content. The format works for furniture, lighting, fragrance, ceramics, and any brand that benefits from being experienced in a lived-in context.
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Based between Norfolk and London, working internationally. Most commissions are across the UK and Europe — Happy to discuss work anywhere worth getting on a plane for.
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