I've Just Launched One-to-One Fujifilm Photo Walks — Norfolk & Beyond
After six years of shooting Fujifilm professionally, I'm finally putting it on the menu: one-to-one photo walks for anyone who wants to actually understand their camera.
I switched to Fujifilm around 2020 on a recommendation, and I've never looked back. It was the camera system that made photography feel fun again for me — beautiful objects to hold, film simulations that mean you don't need to spend hours editing to get a look you love, an experience of shooting that's tactile and considered rather than buried under menus.
Six years later, it's still what I use for every job — weddings, brand films, editorial portraits, personal work, all of it. The X-T5, the X100VI, various lenses — they're not just tools, they've become the way I see.
Over those six years I've had more conversations than I can count with people who'd just bought a Fujifilm and weren't quite sure how to use it. Friends. Clients. People at events. The same questions kept coming up — which lens should I buy?, what's a film simulation?, what are custom recipes?, should I have got the X100VI instead? — and I'd find myself doing impromptu mini-lessons at the bar, on the street, over coffee.
I thought it was about time I made it a proper thing.
A bit of context — and a small disclaimer about the gear-vs-eye debate
Photography is having a moment. People are coming off their iPhones, picking up Fujifilms because they want something more deliberate, and then often getting stuck. The cameras are deep — there are dozens of buttons, hundreds of menu items, dozens of film simulations across the range, custom recipes, focus modes. YouTube has a thousand videos on each subject, most of them long, most of them contradictory, and most of them by someone who's selling you something else by the end.
I get it because I've been there. I've spent a frankly ridiculous amount of time across the years working out what's worth knowing and what's just noise — testing lenses, swapping bodies, trying recipes, comparing setups. I've also benefited from being in conversation with Fujifilm themselves — they've been a client of mine, I've been commissioned to create content demonstrating their cameras in real use, and they lend me bodies to test when new ones are released. So when I'm helping someone decide between an X-T5 and an X-S20, or which lens to start with — I'm speaking from properly hands-on experience.
But here's the thing I want to be honest about: it's not all about the gear. The best camera in the world won't take a great photo for you. The ideas, the eye, the patience to wait for the right moment — that's the bit nobody can sell you. What I can do is take the friction out of the technical side, so you're free to think about everything else.
What I'm offering
A one-to-one photo walk through Norfolk (or wherever you'd like to go), built entirely around your camera, your level, and what you want to learn.
Two session lengths:
Half-day (4 hours, £295): Three hours of walking and shooting at one location, plus coffee on me. Focused on the fundamentals — manual mode, film simulations, lens choices, one or two real shooting scenarios.
Full-day (6 hours, £495): Five hours of walking and shooting across two locations, plus a proper lunch. The deeper session — fundamentals, custom recipes, lens advice, time to shoot across different scenarios, ends with a proper photo review on my laptop.
Bring a friend and you both save 25%. Half-day for two is £440 (£220 each), full-day for two is £740 (£370 each). It works particularly well for couples, partners, parent-and-teen pairs, mates — anyone you'd love to share a few slow hours of shooting with.
Every session includes coffee or lunch on me (no extras to add), location suggestions tailored to what you want to shoot, and honest answers to every Fujifilm question you've ever had.
Who this is for
This is built for anyone who's just bought a Fujifilm — or is thinking about buying one — and wants to actually get the most out of it. Beginners stuck in auto mode. Hobbyists who've been shooting for years but never properly understood manual settings. Anyone with a holiday, family event or wedding coming up where they want to capture it properly. People considering a Fujifilm but unsure which model to invest in. People who've been Fuji curious for ages and want a guided way in.
It works for any Fujifilm X-series body — X-T5, X-T50, X100VI, X-S20, X-H2, X-Pro3, X-E4, or anything else in the range. If you've got an older body or are looking to buy used, that's fine too — these cameras hold up brilliantly across generations.
It's not for you if you're shooting on Sony, Canon, Nikon or anything else — I'd only be guessing at the menus, and you deserve someone who knows your system inside out.
Haven't bought your camera yet?
No problem. If you're considering Fujifilm and want some advice before you spend a penny, I offer a complimentary 15-minute call to help you decide — what body to start with, what lenses to buy first, whether to go new or used, what to look out for second-hand, where to buy from. No obligation to book the walk afterwards, though most people do.
What's coming next
For now, I'm focusing on one-to-one and two-person walks — it's where I can give my full attention and properly tailor the day to whoever's in front of me. Group walks are coming later in 2026 — sign up to the newsletter to hear when those launch.
Book a walk
You can see all the details, dates, and pricing on the product page:
To celebrate the launch of my refreshed site, the first ten bookings get 20% off everything with code LAUNCH20 — offer ends 1 September 2026. Fill in the project form to receive your code.
Looking forward to walking with you,
Sam