I've Just Launched One-to-One Fujifilm Photo Walks — Norfolk & Beyond
After six years of shooting Fujifilm professionally, I'm finally putting it on the menu: one-to-one photo walks for anyone who wants to actually understand their camera.
I switched to Fujifilm around 2020 on a recommendation, and I've never looked back. It was the camera system that made photography feel fun again for me — beautiful objects to hold, film simulations that mean you don't need to spend hours editing to get a look you love, an experience of shooting that's tactile and considered rather than buried under menus.
Six years later, it's still what I use for every job — weddings, brand films, editorial portraits, personal work, all of it. The X-T5, the X100VI, various lenses — they're not just tools, they've become the way I see.
Over those six years I've had more conversations than I can count with people who'd just bought a Fujifilm and weren't quite sure how to use it. Friends. Clients. People at events. The same questions kept coming up — which lens should I buy?, what's a film simulation?, what are custom recipes?, should I have got the X100VI instead? — and I'd find myself doing impromptu mini-lessons at the bar, on the street, over coffee.
I thought it was about time I made it a proper thing.
A bit of context — and a small disclaimer about the gear-vs-eye debate
Photography is having a moment. People are coming off their iPhones, picking up Fujifilms because they want something more deliberate, and then often getting stuck. The cameras are deep — there are dozens of buttons, hundreds of menu items, dozens of film simulations across the range, custom recipes, focus modes. YouTube has a thousand videos on each subject, most of them long, most of them contradictory, and most of them by someone who's selling you something else by the end.
I get it because I've been there. I've spent a frankly ridiculous amount of time across the years working out what's worth knowing and what's just noise — testing lenses, swapping bodies, trying recipes, comparing setups. I've also benefited from being in conversation with Fujifilm themselves — they've been a client of mine, I've been commissioned to create content demonstrating their cameras in real use, and they lend me bodies to test when new ones are released. So when I'm helping someone decide between an X-T5 and an X-S20, or which lens to start with — I'm speaking from properly hands-on experience.
But here's the thing I want to be honest about: it's not all about the gear. The best camera in the world won't take a great photo for you. The ideas, the eye, the patience to wait for the right moment — that's the bit nobody can sell you. What I can do is take the friction out of the technical side, so you're free to think about everything else.
What I'm offering
A one-to-one photo walk through Norfolk (or wherever you'd like to go), built entirely around your camera, your level, and what you want to learn.
Two session lengths:
Half-day (4 hours, £295): Three hours of walking and shooting at one location, plus coffee on me. Focused on the fundamentals — manual mode, film simulations, lens choices, one or two real shooting scenarios.
Full-day (6 hours, £495): Five hours of walking and shooting across two locations, plus a proper lunch. The deeper session — fundamentals, custom recipes, lens advice, time to shoot across different scenarios, ends with a proper photo review on my laptop.
Bring a friend and you both save 25%. Half-day for two is £440 (£220 each), full-day for two is £740 (£370 each). It works particularly well for couples, partners, parent-and-teen pairs, mates — anyone you'd love to share a few slow hours of shooting with.
Every session includes coffee or lunch on me (no extras to add), location suggestions tailored to what you want to shoot, and honest answers to every Fujifilm question you've ever had.
Who this is for
This is built for anyone who's just bought a Fujifilm — or is thinking about buying one — and wants to actually get the most out of it. Beginners stuck in auto mode. Hobbyists who've been shooting for years but never properly understood manual settings. Anyone with a holiday, family event or wedding coming up where they want to capture it properly. People considering a Fujifilm but unsure which model to invest in. People who've been Fuji curious for ages and want a guided way in.
It works for any Fujifilm X-series body — X-T5, X-T50, X100VI, X-S20, X-H2, X-Pro3, X-E4, or anything else in the range. If you've got an older body or are looking to buy used, that's fine too — these cameras hold up brilliantly across generations.
It's not for you if you're shooting on Sony, Canon, Nikon or anything else — I'd only be guessing at the menus, and you deserve someone who knows your system inside out.
Haven't bought your camera yet?
No problem. If you're considering Fujifilm and want some advice before you spend a penny, I offer a complimentary 15-minute call to help you decide — what body to start with, what lenses to buy first, whether to go new or used, what to look out for second-hand, where to buy from. No obligation to book the walk afterwards, though most people do.
What's coming next
For now, I'm focusing on one-to-one and two-person walks — it's where I can give my full attention and properly tailor the day to whoever's in front of me. Group walks are coming later in 2026 — sign up to the newsletter to hear when those launch.
Book a walk
You can see all the details, dates, and pricing on the product page:
Looking forward to walking with you,
Sam
A one-to-one walk through Norfolk (or beyond), helping you get properly comfortable with your Fujifilm camera.
Best for: Anyone who's just bought a Fujifilm — or is thinking about buying one — and wants to get the most out of it. Beginners stuck in auto mode. Anyone with a trip, family occasion or wedding coming up where you want to capture it properly. A brilliant gift for someone who's invested in a camera, or paired alongside the camera itself.
Whether you've got an X100VI, X-T5, X-S20, X-T50, X-H2, X-Pro3, or anything else in the X-series, this session is built around the kit in your hands.
Why Fujifilm specifically. I've been shooting on Fujifilm camera systems since 2020 — it's what I use for all my professional and personal work. Fujifilm have been a client of mine, I've collaborated with them on projects, and they invite me to test new camera bodies when they launch. So when I'm advising you on what to buy and how to use it, you're tapping into hands-on experience with the latest kit.
What you're really paying for: a shortcut. I've spent a frankly ridiculous amount of time watching comparison videos, testing lenses, swapping bodies, and working out what's worth buying. Save yourself the hours — we'll cover in a single morning what would take you weeks of YouTube to piece together.
If you're shooting on Sony, Canon, Nikon or anything else, this isn't the right session — I'd only be guessing at the menus. But if you're on Fujifilm (or about to be), you're in the right place.
No prior technical knowledge needed. If your camera still lives in auto mode and the word "aperture" makes you squint, you're exactly who this is for. We start from wherever you're at.
What we'll cover (tailored to where you're at):
The fundamentals — aperture, shutter speed, ISO, and how they work together
Film simulations — Classic Chrome, Velvia, Acros, Reala Ace, Nostalgic Neg, and how to use grain
Custom recipes — setting up your camera to nail a look in-camera, no editing required
Composition, focus and light — the photographer's eye, not just the technical stuff
Lenses and gear advice — what to buy next (and what not to bother with)
Real-world shooting — holidays, family events, weddings, street, portraits, landscapes
By the end of the session you'll:
Understand exposure properly — and never need to use auto mode again unless you choose to
Have your camera set up with custom recipes that match how you actually want to shoot
Know which Fujifilm lenses are worth your money — and which to walk past
Feel confident shooting in real-world situations: travel, family, street, low light
Have a clear idea of the next steps to keep improving on your own
Two session options:
Half-day (£295): Three hours walking and shooting, one location, coffee on me. Focused on the fundamentals — manual mode, film simulations, one or two shooting scenarios. Image review on the back of your camera as we go.
Full-day (£495): Five hours across two locations, plus a proper lunch on me. Deeper session — all the fundamentals, custom recipes, lens advice, time across different scenarios. Ends with a proper photo review on my laptop.
Bring a friend — 25% off per person. Both sessions can be booked as a one-to-one or as a two-person walk. Bringing a partner, family member or friend means you both save 25% per person and share the experience. They get the same full session, same coffee and lunch, same access to all my Fujifilm questions.
Half-day for two: £440 total (£220 each). Full-day for two: £740 total (£370 each).
Works best when both of you shoot Fujifilm (or are about to). If one's a beginner and the other's more advanced, that's fine — I'll tailor the day so both get value.
What's included (every variant):
One-to-one or two-person session — your choice
Coffee (half-day) or coffee + lunch (full-day) on me — usually at one of my favourite Norwich spots (Strangers' Coffee, Frank's Bar, The Last Wine Bar, or somewhere on the coast if we're walking that way)
Location suggestions based on what you want to shoot
All your own images to keep
Honest answers to any Fujifilm question you've ever had
Haven't bought your camera yet? No problem. If you're considering Fujifilm and want some advice before you spend a penny, I offer a complimentary 15-minute call to help you decide — what body, what lenses to start with, new or used, what to look out for, where to buy. Just get in touch and mention you'd like the camera-buying call. No obligation.
Booking the date: When you book, get in touch (or I'll reach out to the recipient if it's a gift) and we'll agree a date together. Monday–Friday is my preference, weekends open if that suits better.
Where we walk: Based in Norwich, with brilliant shooting locations across Norfolk and East Anglia. Equally happy to travel further — UK, Europe, or the rest of the world.
Travel: Norfolk included. Anywhere beyond is a small additional fee, agreed in writing before we book the date.
A brilliant gift. Especially for someone who's just bought (or is about to buy) a Fujifilm — or pair it with the camera itself. Mention it's a gift in the project form and I'll send you a hand-written voucher in the post. Recipient redeems within 12 months, and we'll liaise directly to find a date.
Group sessions are coming. For now, focusing on one-to-one and two-person walks — it's where I can give you my full attention. Group walks arrive later in 2026, sign up to the newsletter to hear when.
People who book this usually tell me afterwards that they'd spent ages trying to figure out their Fujifilm from YouTube and never quite cracked it — and that a single morning together moved them further than weeks of fiddling. That's the bit I love.
Pay how it suits you: Upfront, or split into 4 monthly payments via Squarespace Payments — same price, zero interest.