Creative Direction & Strategy

Strategic thinking for founders, brands and creative businesses.

For the moments when you’re launching something new, refining something existing, or trying to make sense of a half-formed idea before investing time and money in the wrong direction.

I’ve been building brands, communities, publications and creative projects since 2008.

Over the past seventeen years I’ve launched ventures including Compendia, SHHHH, Samu Studio, Tropico and Artel, worked across photography, filmmaking and publishing, built audiences, created partnerships, developed products and learned what works by doing it.

What you’re paying for isn’t a framework pulled from a textbook.

It’s access to seventeen years of experience across positioning, naming, brand building, partnerships, content strategy, creative direction and business development.

The goal isn’t to leave with more ideas.

The goal is to leave with clarity.

Best For

• Founders launching a new business, product or creative venture

• Existing brands that have become unclear or inconsistent

• Businesses considering a rebrand

• Creatives trying to articulate what makes them different

• Teams looking to align around a shared direction

• Anyone with a promising idea that needs shaping before significant investment is made

Choose Your Session

The Conversation — £495

A focused half-day session, online or in person.

Perfect for tackling a specific challenge such as:

• Brand positioning

• Naming

• Launch strategy

• Social media direction

• Website review

• Partnership opportunities

• Content strategy

You leave with clarity on one significant issue and a practical path forward.

The Direction — £895

A full-day strategy session.

For founders and businesses looking to work through a brand in greater depth.

Together we’ll explore:

• Positioning

• Audience

• Brand story

• Messaging

• Naming

• Visual direction

• Content strategy

• Partnerships and growth opportunities

You leave with a written summary document and a clear roadmap for what comes next.

The Workshop — £1,795

A two-day strategic deep dive.

Designed for ambitious founders, growing businesses and creative teams looking to establish strong foundations.

This is the most comprehensive option and may include:

• Brand positioning

• Naming

• Audience development

• Brand architecture

• Content strategy

• Social strategy

• Website direction

• Partnership strategy

• Launch planning

• Creative direction

You leave with a detailed summary document, recommendations and a clear strategic direction for the next phase of growth.

What’s Included

• Pre-session discovery call

• Preparation and research

• Strategic workshop or consultation

• Written summary document delivered within 7 days

• 30 days of follow-up support via email or WhatsApp

Trusted Network

Over the years I’ve built relationships with talented designers, developers, copywriters, illustrators, photographers, filmmakers and specialists across a wide range of disciplines.

If your project requires expertise beyond my own, I’m often able to connect you with the right people.

What This Isn’t

I’m not a developer, animator or production designer.

I operate at the strategic layer: helping define what a brand is, who it’s for, how it should communicate and where it should go next.

Once that direction is established, I can either introduce the right specialists or continue supporting the project as Creative Director through a separate engagement.

Travel

Travel throughout Norfolk included.

Travel elsewhere in the UK or internationally is quoted separately and agreed in advance.

Payment Options

Pay in full today, or split the cost into 4 interest-free monthly payments through Squarespace Payments.